🛒 New $30M H-E-B Opens Next Week!

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Today is September 11th. Each year, this date reminds us of the lives lost, the families changed forever, and the first responders who ran toward danger when the rest of the world stood still.

It also reminds us of how communities come together in the face of tragedy. Neighbors helped neighbors. Strangers became family. That spirit of unity is something worth carrying forward every day, not just on anniversaries.

As we go about our routines here in Round Rock, let’s take a moment to pause, honor, remember, and to keep that sense of connection alive in our own neighborhoods. ❤️‍🩹

PetVet365 is the welcoming veterinary hospital that feels like home, with couches, treats, and belly rubs included.

🛋️ Living room exam rooms with toys, TV, and music for relaxing vibes
🐱 Cat rooms designed by a Fear Free Certified vet to calm anxious kitties
📅 Open weekends with personalized care plans

👍 Brand new and now open. It is the vet your pet dreams about.

👉 Check us out here!

Thank you to our local sponsors who help make this newsletter possible 🙏

The Gist: Austin rolled out its first unified city logo on Sept. 4 as part of a $1.1 million rebrand meant to replace more than 300 department marks. City leaders say the wavy blue and green “A” will create a consistent identity across services. Critics blasted the cost and design.

Why It Matters: A single brand can make city services easier to recognize, but the price tag and aesthetics are drawing scrutiny at a time of high public interest in core services and costs.

Details: The budget totals about $1,117,558, including roughly $200,000 for design, $640,000 for vendor work, and $115,000 for outreach. Officials say digital uses switch on Oct. 1, with uniforms, vehicles, and signage phased in over time to limit budget impact. Designers say the palette nods to Austin’s hills, rivers, bridges, and “violet crown” skies.

Read more here.

The Gist: Round Rock’s Planning & Zoning Commission approved proposed zoning changes Sept. 3 that would expand downtown boundaries, allow taller buildings up to 12 stories in certain areas, and rezone some parcels for mixed-use or open space. The changes aim to increase housing density and add more dining, retail and entertainment options.

Why It Matters: Supporters say the updates could help downtown thrive, but some residents and business owners worry taller buildings, traffic, and limited parking could alter the charm and character of Round Rock’s historic core.

What’s Next: City Council will consider the amendments at a future meeting.

Read more here.

The Gist: A brand-new H-E-B is opening in Georgetown on Sept. 17 at Parmer Ranch Marketplace (Ronald Reagan & RM 2338). The $30 million, 112,000-square-foot store comes fully loaded: full-service bakery, a sushi counter and deli, floral shop, wine and beer section, Texas Backyard products, plus curbside pickup and home delivery. There’s also a gas station, car wash, and drive-thru pharmacy.

Why It Matters: Georgetown keeps growing fast, and this store adds convenience for families in Parmer Ranch and nearby neighborhoods. It also anchors a new retail center that will bring even more businesses to the area. Opening day is right around the corner! 🎉

Read more here.

Georgetown Parks & Rec invites all ages to help care for trails, parks, and community events with no sign-up needed.

🎉 Help at local events throughout the year
🧹 Join monthly youth projects for ages 5 to 18
🌲 Clean up trails like Tales on the Trails
👨‍👩‍👧 Volunteer with family or friends (ages 16 and up can volunteer alone)

💛 Tools and supplies provided.

For details, contact Courtney Butler at 512-930-8468 or visit Georgetown Parks & Recreation.

Besos Cocina & Cantina serves bold Mexican flavors in a lively, family-friendly setting. From chile rellenos with rich verde sauce to shrimp diabla and weekend menudo, the menu leans on tradition while still keeping things hearty and satisfying.

The bar keeps the mood festive with well-crafted cocktails, and the spacious patio makes a great hangout for groups. The team is welcoming and attentive, creating the kind of spot you’ll want to return to for both casual lunches and celebratory dinners.

More details here.

Freddy’s Frozen Custard & Steakburgers® is now serving up its signature thin-pressed steakburgers, crispy shoestring fries, and frozen custard treats on Williams Drive in Georgetown.

The new 2,600-square-foot location offers indoor and patio seating, a drive-thru, and mobile ordering for extra convenience. First-timers can’t go wrong with The Original Double, paired with fries, onion rings, or cheese curds, and finished with a scoop of rich frozen custard!

More details here.

🧹 Prime Cleaning | primecleaningtexas.com

Locally owned and trusted for residential and commercial cleaning in Austin and surrounding areas. Book online or get a free quote today. Click HERE.

🎮 WE’RE HIRING: Gatti’s Pizza- Round Rock

Gatti’s Pizza seeks Arcade Attendants to interact with guests, assist in the game room, and support events. $14/hr with weekend availability required. Learn more here.

✨ R3 Vitality | r3vitality.com

Mommy Makeover and Menopause Makeover specials through September. Text “Makeover” to 512-806-0460 for your free consultation.

Need to spread the word about your business or job opening (or really anything else)? Reach thousands of local readers - submit your FREE classified ad here.

Thanks for reading. See you next week!

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