Bluebonnet Plaza Brings Shake Shack, Velvet Taco, and More to Georgetown

A New Destination Near Wolf Ranch
Endeavor Real Estate Group is bringing a significant new retail development to Georgetown with Bluebonnet Plaza, set to rise just west of Wolf Ranch Town Center and near the future Wolf Lakes Village. The mixed-use plaza broke ground in late April and is poised to become a new hub for dining, services, and shopping.

Popular Chains Join the Lineup
Bluebonnet Plaza's first phase already boasts a strong restaurant mix, including Shake Shack, Velvet Taco, and Chipotle—well-known favorites that are expected to attract steady foot traffic. These national brands will anchor the development, offering residents expanded dining options in a fast-growing part of the city.

Services and Local Additions
Alongside eateries, Bluebonnet Plaza will include essential services. Frost Bank is confirmed as a tenant, and additional local service providers are expected to fill out the roster. As of April 2025, the plaza's first phase is 65% leased, signaling strong demand and interest.

Timeline and Future Phases
Phase one of Bluebonnet Plaza is projected to open by mid-2026. While full details about phase two are not yet public, developers suggest more retail and potentially office or residential elements could follow as the surrounding area continues to grow.

Located in a rapidly expanding corridor of Georgetown, Bluebonnet Plaza aims to serve both longtime residents and newcomers. With easy access from major roads and proximity to established retail areas, it will likely become a key part of everyday life on Georgetown’s west side.

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